lovely diacritic?

Groundbreaking Advertisement
15 December, 2008, 1:36 am
Filed under: Economics | Tags: ,



Shell is really creative to use people to advertise. Though this form of advertisement may be slow, I’m sure  they expected people to take picture and post it on the internet (which is what it is happening now…) and then awareness could be gained. Also, the people involved in this “parade” will talk about their experience with the people around them and on their blogs and greater awareness of their promotion could be done. This is a really cheap form of advertisement and is apt during this time of  the poor economy. I’m sure other companies will soon follow and this form of advertisement will not be so unique for Shell afterall. Nevertheless for now, I think this is super creative and something new for Singaporeans to have on their streets.


What IS Yoga?
5 December, 2008, 2:21 am
Filed under: Religion | Tags:

In the modern setting, yoga is generally for health purposes. However, there is a deeper purpose behind this for other groups of people.


Goal of yoga

The goal of yoga may range from anywhere between improved health and reaching Moksha.[54] Within the monist schools of Advaita Vedanta and Shaivism the goal of yoga takes the form of Moksha, which is liberation from all worldly suffering and the cycle of birth and death (Samsara), at which point there is a realisation of identity with the Supreme Brahman. In the Mahabharata, the goal of yoga is variously described as entering the world of Brahma, as Brahman, or as perceiving the Brahman or Atman that pervades all things.[55] For the bhakti schools of Vaishnavism, bhakti or service to Svayam bhagavan itself is the ultimate goal of the yoga process, wherein perfection culminates in an eternal relationship with Vishnu, Rama or Krsna.[56] 


Yoga is from the Sankrit word Yug, meaning “union” (with the Divine, your higher “SELF”). Yoga is a path for transcending the ordinary mind (who you think you are) in order to merge with your “higher SELF” or “God SELF.” Yoga means “to yoke” — to yoke with Brahman (i.e., the “Infinite,” the “Universal Spirit,” the impersonal force that the Hindus call “God”) via the realization of an altered state of consciousness, thereby theoretically releasing oneself from the bondage of endless reincarnation. Yoga comes out of the Hindu Vedas. It can be traced back to Patanjali, who was a religious leader. Shiva, one of Hinduism’s three most powerful gods, was known as “The Destroyer” — he’s called Yogi Swara or the “Lord of Yoga.”


Aargh. So many foreign terms. Basically, I know that I shouldn’t be engaged in such an activity for it is more than just a form of exercise but a connection with spirits.


Reference: Yoga, Relaxation or Occult?