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Non-Price Competition
21 October, 2008, 12:12 pm
Filed under: Economics, Media | Tags: , ,

My Economics teacher told me that the best form of advertisement is actually to make comparison with other competitors. Too bad this cannot be broadcasted on television if not the consequences of displaying the opponents’ flaws will be complicated. But it helps us, consumers, to make better choices and also acts as a wake up call for the opponents that they should be making improvements on their products. This way, everyone benefits, isn’t it? So why not have more of such commericals? Though there will be a need for administrators to filter out the advertisements that are reporting false information about the opponents. However, there are commericials that are overthrowing the opponents not based on concrete reasons but personal preference. That is something to prevent and I say, it has lesser impact in affecting consumer choices. Here you go, the different commercials.

 

Pepsi V.S. Coca Cola

 

Mac V.S. PC

Advertisements

1 Comment so far
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that’s hilarious. the mac vs the pc one.

Comment by jeriel




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